About Us

Lauren Avram has been in the fashion and sales industry since graduating from college in 1989. She worked for Estee Lauder companies as a Makeup Artist, Floor Manager, Sales Coordinator and Account Executive until the birth of her first child in 2000. The motivation to leave the industry she loved came about due to her desire to remain home with her children.

Finding a flexible career to do so was not easy so Lauren changed her buying habits and began selling on Ebay. She has continued to do so on and off for 12 years earning sales rewards and recognition as a top rated seller for customer service and quality merchandise. She also has several years of experience in the consignment industry working at a high end consignment store in Colorado doing merchandising, inventory intake and pricing.

With the help of her husband John who developed the website, Viola Lane was created to provide an easy online way to purchase quality designer, barely worn women's clothing and shoes at a fraction of the retail cost. We offer an alternative to the thrift store and consignment hunt.

Buying second hand is a wonderful way to recycle. The name Viola Lane comes from the street that Lauren grew up on and is a tribute to the beauty of a flower which symbolizes renewal, birth, growth and love. In the spirit of recycling, we also ship our clothing in recycled bags.

We hope that you have an enjoyable shopping experience on our website and we always welcome feedback so that we can make the experience better!

Thanks for shopping with us!

Lauren and John